Joana and Don Smith, the visionary founders behind Houston, were struck by a realization — the world was lacking creativity; an absence of design aesthetics, a play — it — safe approach by brands, and a dire need for innovation and beauty.

Thankfully, armed with their experience from the world of independent film, they were ready to take on this challenge with a tenacious, can — do mindset, celebrating and amplifying the uniqueness of each narrative. This ethos now propels Houston forward as a design studio dedicated to creativity and individuality in a world craving its presence.